Associated Work —
Urban Source Brand Design
1. Sprout Typeface
Sprout was created as one of the design elements for the brand identity of Urban Source. I set the main concept of designing the letter ‘r’ as a shape of a growing sprout. Overall, the font’s got a large x-height, and rounded corners that give a rather playful feeling.
2. Orchestra Typeface
Orchestra is an elegant type with varying line weight, imitating that of a fountain pen. Its conceptual letter forms are my interpretation of the term, ‘modern classic.’