Associated Work —

Urban Source Brand Design

Content —

1. Sprout Typeface

Sprout was created as one of the design elements for the brand identity of Urban Source. I set the main concept of designing the letter ‘r’ as a shape of a growing sprout. Overall, the font’s got a large x-height, and rounded corners that give a rather playful feeling. 

 

2. Orchestra Typeface

Orchestra is an elegant type with varying line weight, imitating that of a fountain pen. Its conceptual letter forms are my interpretation of the term, ‘modern classic.’

The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog