Context —

School of Hope is a Christian school in Vietnam that helps underprivileged kids get the education they need. They focus on providing a positive environment full of love and support for the learning students to truly grow into themselves.


I designed the brand identity for School of Hope as well as the accompanying visual system needed for their way-finding and marketing products. 

I focused on expressing the unique virtues of Hope School in the logo design. After a thorough discussion with the client, some of the keywords that I picked up to create the basis for the logo were ‘love’, ‘hope’, and ‘fruitful’.


Overall, the design retains a simple, but cheerful nuance in its visual approach so as to find the right midpoint between institutional and distinctive brand design.